Booth 7671

Unibar is launching its EyeVedic ingredient platform to highlight its time-tested botanicals validated for eye health benefits.

The line includes:

• CapsiClear, a clinically-studied capsanthin extract  for dry eye and intraocular pressure
• SeeXanth, a mesozeaxanthin, lutein, and zeaxanthin blend to support macular health and visual performance
• SeeBuck, a sea buckthorn extract which promotes healthy tear film and moisture balance
• UniGold lutein to protect against blue light exposure and oxidative stress

“Our new EyeVedic platform helps our customers develop products which meet the growing consumer demand for natural, effective, eye health solutions,” said Sevanti Mehta, president. “By merging Ayurvedic wisdom with rigorous scientific validation, EyeVedic ingredients will truly differentiate our customers’ brands from the rest.”

EyeVedic’s platform of ingredients supports farmers with high-quality seeds, training in sustainable practices, and fair and stable income, the company noted. Measures include integrated pest management to reduce harmful pesticide use, enhancing soil health and product safety. They also minimize reliance on fresh water and fossil fuels through precision farming techniques which reduce water use by 40-60%, and by implementing hybrid furnace technology to convert agricultural waste into biofuels, reducing carbon footprint.

To celebrate the launch of EyeVedic, Unibar is hosting its Eye-Lympic Games to promote its flagship ingredient, CapsiClear, and its support for dry eye, on Wednesday, Oct. 29. Competitors can blink as many times as they can, competing for a grand prize of $1,000. Additionally, the first 25 visitors to Unibar’s booth on Oct. 30 will receive a Starbucks gift card.

Unibar will partner with Marketwell Nutrition Inc., led by CEO Douglas Lynch, to drive awareness, B2B and B2C education, sales, and marketing efforts.

“We recognize the growing demand for high-quality, science-backed eye health supplements,” said Lynch. “Our collaboration with Unibar allows us to leverage our extensive industry network to ensure EyeVedic reaches innovative brands and helps them bring effective solutions to market.”